Ayra Starr is impossible to ignore. Born in Benin Republic, the 21-year-old was raised between its beach city, Cotonou and the cultural hub of Lagos, Nigeria. This mix of cultures inspires her global approach to music, art and life. She’s inspired by the regal earthiness of Angelique Kidjo, Rihanna’s feisty confidence, as well as 90s fashion icons, and the edgy aesthetic of emo-pop.
Ayra describes her sound as Afrosoul, told in an intoxicating voice that evokes a Gen Z queen-in-waiting. Drawing from influences like classic Yoruba and Beninese music & artists like 2Face and Wande Coal, her music speaks for a generation of girls around the world who are finding themselves, united by angst and emojis.
Her strength comes from a close-knit family of music lovers, including her brother with whom she often writes songs. This ingrained love of art also manifests in her interests; she enjoys risque television shows and has experience as a model.
She announced herself to the world on January 22 with an eponymous 5-track EP, which produced the No. 1 single, “Away” and spurred viral moments in the UK as well. But Ayra Starr’s moment will come month’s after- in 2021, after releasing her debut studio album- 19 & Dangerous. The celestial being’s 2021 was replete with multiple number 1s, unprecedented cosigns, and organic virality- all crescendoing in a MOBO awards nomination in just under a year of unveil.
Already touring the world in 2022, with a BET nomination already under her belt, a flurry of high profile collabs, and emerging as the most nominated female artist at the year’s Headies awards, Ayra Starr is a global star in her own right. She released the Deluxe version of her debut album, which included a Kelly Rowland remix of her hit single Bloody Samaritan. She went on to close the year with her smash hit Rush.
She has started 2023 In similar fashion. Her latest single, Sability, moved to the top of the Nigerian Apple Music charts within hours of its release. It has now been included in Rolling Stones best songs of 2023. With a strong opening statement, and a flurry of co-signs, Ayra Starr continues to give black girls a new voice.